We’d like to share with you an interesting video from the Youtube channel “Business Casual” about how the lack of sustainability could lead to a tremendous increase in the prices of coffee. Furthermore, this is not an isolated case because most of commodities have similar effects that can be devastating for producers. Particularly for the small ones.
Most of the producers always feel the pressure to reduce their prices because of the difficulty to differentiate their offerings and also the current market demand of their product. Additionally, they don’t have the expertise to forecast production or to understand market trends in advance to avoid losses. Furthermore, it results impossible to implement automation or improve their processes because of the thin margin profits they have.
On the other hand, it’s always difficult to reach final costumers and they have to use intermediaries which in conjunction with a long and difficult supply chain makes the things worse.
As consumers we tend to believe that purchasing a product branded as “fair trade” we’re supporting the small producers. Unfortunately, The issue is not only care about the “Fair Trade” products but to know the story behind a product and know that we’re doing the right thing. Given that Fair Trade practices merely certify a basic standard of requirements and doesn’t consider the sustainability of a business.
Fair trade only guarantees that a minimum set of requirements are met but it can’t guarantee the sustainability of the business.
That’s why it’s important for final consumers and customers to dig in about the comprehensive history of the products they’re consuming. That’s why in Eternispring we take care of telling the story of many producers and not only taking care of paying a fair price but empowering people to differentiate their offerings by supplying them with relevant market information by analyzing trends and using data to support decisions. Also, when they are starting we support them to access directly to consumers or responsible private label buyers.
We’ll be happy to hear from you if you have a brand that wants to include products that are produced following organic and sustainable practices. We can provide you with private label products (for use in Amazon under FBA or Shopify) according to your specifications but always taking care of small producers.